Career Highlights - Resume and Career Information for Jennifer Gibbs


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Career Highlights

I recently produced a direct mail (postcard)
campaign to promote a $14.95 retail item. I wrote
the copy, designed the layout and assisted with
the development of the new promotional campaign
it was a part of. My design earned the honor of
serving as the control for future mailings, with a
verified 10% response rate!

For the last year, I've served as the ghostwriting
"spokesperson" for 2-time Olympic athlete and
respected strength & conditioning and Judo coach.
I'm responsible for creating instructional manuals,
coaching articles, "real world" summaries and
commentaries on recent articles from a host of
medical journals, as well as polishing the CVs and
bios of athletes he trains and coaches he
collaborates with in his professional network.

I also work on contnent packages that are PURELY
promotional. Last year, I teamed up with author
and publicity guru Alex Konanykhin to create the
front and back flap copy for his recent book, as well
as radio advertising scripts, book reviews
(published in The Washington Informer as the Book
of the Month Selection), as well as some temp work
in his publicity firm, writing and revising press
releases for companies including Verizon.

I've been commissioned to create both online
course curriculum materials and marketing
campaigns for one of the largest online education
protals, www.UniversalClass.com. Each course was
written, designed and formatted by either myself
or members of my own agency. Marketing materials
were both researched and produced under my
administration.

I recently teamed up with a prominent author and
Oriental Medicine specialist in New York City to
revamp and expand his current membership site as
well as developing training materials designed to
broaden the marketing, branding and promotional
capabilities of acupuncture practioners.

My agency and I were recently commissioned to do
the impossible: Create one full-length ebook (100
pages, 15,000 words) in ONE weekend, starting
from a one page outline. We turned it in 5 hours
ahead of deadline, and threw in formatting and
graphics for free! Total revisions requested: 2 minor
changes needed to be made.

Focus Areas...
A large portion of my professional portfolio has
been dedicated to work inside of the real
estate industry. In the past two years, I've been
commissioned to create real estate listings and
in-depth descriptions, training materials
designed for realtors, several manuscripts on
real estate investing, web site content for agents
and realties, in addition to specific real estate
branding initiatives.

Self publishing assistance is another of my
specialties. I regularly collaborate with other
authors to edit, revise, format and convert
their manuscripts into polished pieces that are
ready to take to the printer. We also work to
identify targeted market opportunities, create
full informational articles that drive traffic to
their sales outlets, as well as other promotional
campaign ideas and materials.

Lead generation is yet another common client
objective I help bring into focus. I love to
deliver "Free Reports", newsletters,
autoresponder courses, teleseminars and free
reprint articles that flood your server with
click-throughs and keeps your administrative
team scrambling to fill orders! One free article
campaign I crafted (a series of 22 articles on
www.ezinearticles.com) resulted in over 40,000
page views and exposure on an additional 650
publishing and newsletter outlets. The end
result: maximized exposure and powerful
credibility building!

Commitment To Excellence...

   My #1 Professional Desire is to team up with other dynamic
businesses and entrepreneurs to develop powerful, creative
and salable content that meets both the client's and the
audience's driving objectives.

   I'm a driven 27 year-old full-time writer and creativity coach.
Apart from writing and marketing, there's nothing I'd rather do!

   I seriously began to pursue writing as a career objective at
13 and the only other interest I've followed was a six year stint
in direct marketing management.

   Today, my two specialities have united in a creative alliance
that yields captivating content with a strong commercial
potential. I can begin with an idea and transform it into a
polished manuscript, complete with promotional materials
(sales letters, press releases, email & newsletter campaigns,
radio ad scripts, etc.) and a clear strategy to make financial
success a reality!

   Click here to take a quick look at my resume and see what I
can add to your team!